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Maintaining our Niche Market

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Chip

Joined: Jun 01, 1999
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Post Maintaining our Niche Market
Posted: Mon May 10, 2004 04:50 AM
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As Hank Snow taught us... "It's time for Moving On"

1. We small cartridge remanufacturers have found a niche is our market that is large enough to sustain us and too small for exploitation so far by others.

2. We and our suppliers have worked hard to improve our product quality. Although it may still be uneven from company to company, quality is not a major problem for us on a number of popular toner cartridges.

3. Our market has grown until it is large enough to attract the attention of office supply store giants and companies such as Xerox, Lexmark and IBM who offer remanufactured cartridges.

4. So far, many of us are holding our own against the OEM's and super stores.

5. However, we either are already, or fear in the future, being squeezed out of our niche by mass marketers and Asian made products.

6. Already, surveys indicate the 25% of the small cartridge sellers in the US make no cartridges.

Given this current status, what options and strategies are available to us?

Let us discuss this calmly, impersonally and productively!

chip
And .... since outsourecers are the ones advertising, more article space will be devoted to outsourcing and it will be positive!

You've got it!!!

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