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Direct Mail Advertising

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ICRLtd

Joined: Feb 12, 2000
Posts: 289
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Post Direct Mail Advertising
Posted: Fri Feb 18, 2005 12:47 AM
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We have decided to invest in some business to business direct mail advertising. Years ago we used to do mail drops frequently for things which didn't have alot of mass appeal, but got out of the habit. Our target will be businesses which still use OEM cartridges. The problem is I don't have a clue as to what I want to put on the ad, what would catch people's attention. I'm curious if anybody has done direct mail in the past & has any old marketing pieces they can share.
Thanks
Bill

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