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Efforts to get vendors involved on the site
Would mean the removal of many (SEE THIS) blocks

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Evan

Joined: Jun 01, 1999
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Post Efforts to get vendors involved on the site
Posted: Mon Oct 18, 2010 04:47 PM
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Hey all.

Though the changes to the site and creation of Premium membership was not a favorable one to all, it HAS kept the site alive. There are changes going on because of that, some of these changes you have seen, others are not visible. I want to take a moment to let you all know about one important one put in to effect last week:

Now, many of you are not fans of the fact company names are blocked unless you are a premium member. I get it, even respect it. With that, I have been working this past two weeks on some core code that should enlighten many vendors as to the value of this site. If so, the (SEE THIS) for the most part could be a non-issue.

So here is the deal; There is a module running now that tracks blocked words/phrases. It logs the discussions they appeared in and the number of times those discussions were viewed. Then every 7 days, it emails the vendors a view report containing the discussions those words/phrases appeared in let them know EXACTLY the type of exposure they could have on the site BY JUST EXPOSING THEIR NAME. Sure there are different marketing options available to enhance that but the key one for free members, the remove of their name from the block list, has been set at a very low, reasonable price of $600/year which is $50/month. If they watch the reports, they can get a very good estimate of how well they will be exposed to the ImagerZone members making it an easy decision to go for it or not.

Exposure is key to any marketing and just like magazines, email lists, trade shows, and the like, the ImagerZone has a membership to entice vendors. But now each potential ImagerZone Sponsor/Advertiser can see an example of the real exposure they will have BEFORE doing a thing.

Now, I have had somewhat of an idea on the exposure they had and in light of weak advertising/sponsor adoption, it is why the blocking system came to be. So everyone can have a better understanding, I am opening up the global report to all. You can see the live results in the VIEW TRACKER.

Click that link and the table you will see contains the tracked words/phrases (Including supporting vendors), how many times they were VIEWED in a discussion (mentioned 10 times in a discussion = +1 view), and from when the tracking of that word/phrase began.

Thank you for being a member and best regards.



Evan Ruchelman, CPR
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