Don't know if others saw it, but a few nights ago, there was an ad during Prime time (11pm) news, done by "the franchise" company, for refilling. Haven't seen it more than the one time.
Was very, very well done, IMHO
! Although done for their own purposes, it was a positive strike for all of us.
If I can share and paraphrase the message: If the ink manufacturers made cars, we would need to replace the gas tank every time we needed gas...now that's just plain silly...etc.
Was nice to see a comeback to the blows the big guys send out.