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Wednesday, May 23, 2012

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Forums › Business › Marketing / Sales / Ideas › Creative Postcard Promotion

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Creative Postcard Promotion

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{Ann Barr}

Creative Postcard Promotion
Posted: Fri May 30, 2003 11:41 AM

Here is a creative mailing that got amazing results.

In Las Vegas for a convention, a printer bought 400 postcards from a high-profile casino. Back home she hand-addressed them to 400 prospects.

The message was short and simple:

�Don�t Gamble with your printing needs. Bring this postcard in for a 10% savings on your first order.�

More than 100 prospects took her up on it. A 25% response!

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