Lexmark’s inkjet
printers have had a pretty rough ride from PC Pro in recent reviews and Greg Caster, senior development manager for inkjet R&D, admitted to me yesterday that its 2008 range was simply a step behind its competitors. To change that,
Lexmark is finally moving to individual inks for its next all-wireless range of inkjet all-in-ones, and introducing a fantastic touchscreen interface that I’ll come to later.
But the real news for me - and for anyone who ever has trouble choosing a
printer - is the way
Lexmark’s eight-product line has been assembled.
Currently, buying a
printer is a confusing experience, with too many competing manufacturers, each with too many
printer ranges that contain too many similar models and accept too many different cartridge types. Even within a single manufacturer’s product range, the variation in quality and speed can be staggering.
So
Lexmark is taking a different approach, one that makes choosing a
printer so simple for consumers I can only beg and plead with Canon,
HP, Epson and the rest of the inkjet world to flagrantly copy it.
Put simply, whether you buy the base consumer model for $99, the premium $399 business device or any of the six models in-between, you’ll get the same underlying print engine.
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