Don't Exclude The MFP
12/05/2009

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It wasn’t long ago when copier dealers were peddling MFPs with a sales pitch still focused on speed and price. If a dealer wanted to jazz up the sales pitch, they might highlight the new affordability of color output and the inclusion of fax capability. The afterthought of these sales pitches was, almost invariably, the seemingly obligatory, “Oh yeah, and it scans, too.”

So, that was then. Fast-forward to today, and you can see that there has been a near 180-degree shift in thinking. Unlike just a few years ago when copier dealers were still selling MFPs based on the output capabilities of copy, print, and fax, savvy dealers today are beginning to understand the value of document imaging. Those that do are capturing greater sales by bringing the scanning functionality of these devices to the forefront. Is this bad news for traditional scanning VARs? Only for those that continue to ignore the popularity of the MFP.





Content received from: ImagerZone, http://www.ImagerZone.com