HP Calls Out Kodak On Ink Cost Savings Claims Thursday, October 15 @ 16:13:55 EDT 貼出者為 RSS Reader Truth in advertising is everything, especially when it comes to the high price of ink. So when Kodak advertised that consumers would save “on average $110 annually on ink by switching to Kodak ink and printers,” HP challenged the claim with a complaint to the National Advertising Division of the Council of Better Business Bureaus (NAD). The NAD is an independent organization that resolves disputes over truth in advertising as an alternative to litigation. Kodak failed to show up for its NAD complaint proceeding, and instead defended itself with a press release asserting that its ads have been approved by the NAD and that the complaint is “simply an effort to maintain HP’s dominant market presence while it continues to increase its ink prices.” Content received from: ImagerZone, http://www.ImagerZone.com