Will HP Remain the Leader in Printers and Ink?
Wednesday, November 11, 2009 (16:35:13)

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We estimate that HP's (HPQ) Printers and Ink Cartridges business constitutes 24% of the company's stock price. HP's printer business makes money primarily through the sale of ink and toner supplies for its printers.

HP's market share in printers has gone from 35% in 2005 to 40% in 2008. We expect HP's share gains to continue over the Trefis forecast period due to HP's strong relationships with large business buyers and its traction with consumers through its PC business which has also gained share in recent years.





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